Senior Marketing Communications Specialist
Mayo Clinic – Jacksonville
Email: weiss.cynthia@mayo.edu
LinkedIn: https://www.linkedin.com/in/cynthia-nelson-7225202a/
Cynthia Nelson Weiss is a senior marketing communications manager for Mayo Clinic’s campus in Jacksonville, Florida. Cynthia’s responsibilities include internal and external content creation, media relations and marketing for specific service lines, including neurosciences, cardiology and contracting. She also supports demand-driving activities such as advertising and community events, serving for the past nine years as the communications lead for several of the clinic’s “signature” events. Cynthia is a contributing editor for the patient e-newsletter/blog and supports social media efforts through training and outreach. Among her professional accomplishments: leading Mayo Clinic’s participation in an American Stroke Association national public service announcement; producing several award-winning multimedia patient stories, securing positive media placements in national print, broadcast and online outlets.
Prior to joining Mayo Clinic, Cynthia was a freelance writer and staff writer for The Washington Post and Gannet Publications. She also helped launch a marketing and lead generation firm outside of Philadelphia, Pa., focusing on PR and business-to-business marketing for the technology, finance and healthcare clients.
A graduate of Flagler College in St. Augustine, Fla., with a degree in communications, Cynthia began her career as a reporter for the Financial News & Daily Record in Jacksonville, Fla.
Expertise: Public Relations, Social Media, Communications and Marketing, Multimedia Video Production, Integrated Marketing and Communications, Patient/Client Experience, Storytelling
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